Case:

Hal Lowman, the owner of castawayhouse in Gulf Shores, AL., contacted me to make some changes on the website, after looking at the website it had a couple of problems. First, it wasn't properly tagged for search engine marketing (SEO). Basically, the title of the page was named index.gif. Now, I understand I wasn't hired to make it search engine friendly, but I took it up on myself to make the website more search engine friendly at no extra charge. Second, since it was done in an iframe (the main content), it made it difficult for his customers to print the pages out.

So, I made a complete brochure in PDF and reconstructed the page using adobe spry javascript extensions. This will make it easier for his customers to do regular a print or a quality PDF brochure download (also designed by me).

The spry framework will allow his pictures to be displayed in a gallery and it's much like flash without the plugin (all using javascript). The other part of the spry set, was the capability to display the brochure in segmented fragments using spry tabs. The result is pretty astounding! Take a look.

Oh, I also spruced up the graphics a little and added the beach type font as the starting point of each paragraph.

Before:

After: